PRE CONFERENCE WORKSHOP: Wednesday 28 May 2008 09.00-12.00
Evaluating Strategies For Communicating To Consumers On Carbon Footprint Measurement & Environmental Sustainability
As well as sharing best practice insight and the key questions between all the attendees, the following two, very different, presentations will form the inspiration to drive the discussion as well and ensure that the most practical insight is taken away from the session.
"Sustainability. Are Consumers Buying It?"
Teresa Fabian, Leader of PriceWaterhouseCooper's Sustainability & Climate Change Team (Retail & Consumer Sector)
"Getting Fit for the Low Carbon Future - Employee Engagement on Sustainability and Reducing Your Company’s Carbon Footprint"
Your employees are your biggest asset when it comes to reducing your carbon footprint. Not only will they drive your internal initiatives around climate change, but they also have an outward facing role as the vital point of contact with both your customers and your supply chain. Quite often, however, employees are neglected when it comes to an organisation’s climate change communications plan.
Futerra specialises in developing innovative solutions to communicating sustainability – both to your internal and external audience. Our work is underpinned by our knowledge and extensive research into encouraging sustainable behaviours. In this session we will share some great case studies of how to engage your employees on climate change, and practical tips to strengthen your green brand potential (while avoiding the every growing threat of ‘greenwash!’).
Jeff Melnyk, Head of Engage and Lucy Shea, Director, Futerra Sustainability Communications
Consumer attitudes to carbon footprint reduction and sustainability are changing rapidly. Sooner or later, consumers are going to want to make informed choices on a product’s carbon footprint. Trusted brands cannot, however, assume that consumers understand what a carbon footprint is, as they are sophisticated concepts. How can companies make sense of the available data and start to measure carbon and label products to help their customers reduce their carbon footprint? What about hedging against unknown risks - for example, what if, in the near future, consumers have less £’s in their pockets due to higher energy prices – will they still be willing to pay a premium for green products?
This workshop will play an important role in gathering together the latest research on public opinion over carbon footprint measurement and general environmental sustainability. You will gain insight into consumer attitudes to the carbon footprint issue delivering real insights into what is known about consumer’s attitudes and behaviour on the carbon issue and throwing genuine light on the debate over carbon communication and labelling strategies.
Practitioners and experts on communicating brand and product information will outline the necessary practical steps to take when devising appropriate and informative messages on carbon footprint and other environmental issues.
- Have finally consumers reached the tipping point on the carbon footprint issue?
- Is now the time for brands to “grasp the nettle” and actively invest in making carbon footprint reduction real for consumers?
- How much do people really care? Will people “walk the walk” & change their lifestyles and make short-term sacrifices for the good of the environment?
- How do you assess consumer priorities and behavioural diversities across different consumer groups?
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| The Food and Drink Federation have recently joined the Carbon Footprint Sustainable Supply Chain Summit as an Official Summit Association. A 15% discount is available to FDF members. . . More |
Andrew Baker, CEO, Duchy Originals
Bill Bartlett, Corporate Affairs Director, McCain Foods
Jonathon Bayne, Head of Technical Services, Sustainability & Regulatory Affairs, Musgrave Retail Partners Ltd (Budgens/Londis)
Paul Smith, Carbon Footprinting and Labelling Project Leader, LRQA
Sarah Roberts, Corporate Responsibility and Carbon Footprint Manager, ARUP
Benjamin Caspar, Head of EU Ecolabel, DG Environment, European Commission
Dave Challis, Sustainability Manager, Europe, Kimberly Clark
Bernard Deryckere, Managing Director, Alpro Soya
Professor Gareth Edwards-Jones, Professor Agriculture, University of Wales
Phil Green, CEO, Morphy Richards
Katherine Hunter, Head of Market Development, Sustainability, BSI
Richard Heathcote, Sustainability Development Manager, Scottish & Newcastle (Bulmers)
Stephen Johnson, Sustainable Development Manager, Scientific Advisers Manager, Boots UK Ltd
Colin Macleod, Project Manager & Team Leader of the Food Chain Programme, Defra
Carmel McQuaid, Climate Change Manager, Marks and Spencer
Mike Mitchell, Head of Seafood Sustainability, FoodVest Group, (Young’s Seafoods)
Paul Rowsome, Group Environmental Affairs Manager, Carrefour
Tom Schalenbourg, Group Environmental Advisor, Imperial Tobacco
Chris Shearlock, Environment Manager, The Co-operative Group
Duncan Sinclair, Agriculture Manager, Waitrose
Marie-Louise Ter Beek, Environmental Manager, McDonald’s
Dr. Gus Atri, Environmental Affairs Controller, Northern Foods
Ian Walsh, Head of Environment, Cadbury Schweppes
John Wild, CSR Director, Morphy Richards
Edwin Aalders, Director, International Emissions Trading Association (IETA)
Dr. Tim Hess, School of Applied Sciences, Cranfield University
Rolien C. Wiersinga, Agricultural Economics Research Institute, Wageningen University, The Netherlands
Henrik Ahlgren, Director, Billerud AB
Stephen Weir, Director, Weir Total Supply Chain Sustainability
Richard Kellett, Head of Solutions & Technology Strategy, SAS, UK
Ian Hall, CEO, Carbon Action Partnership (CAPP)
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